Change Management & GenAI Enablement

Alejandra Tamez
de la Garza

"Adoption is a metric. Bravery is a strategy."

Mexicana-Americana. Bilingual. Bold by design. I stand in the gap between what technology can do and what people are willing to try — en los dos idiomas. My job? Making the unfamiliar feel possible. Bienvenidos.

Alejandra Tamez de la Garza
Greatness is in the agency of others. Scott Galloway
Whatever you do, do from the heart. Colossians 3:23
It is not because things are difficult that we do not dare; it is because we do not dare that things are difficult. Seneca

The Person Behind the Strategy

I believe the most powerful technology in any organization is the person who refuses to accept "that's just how we do things." I've spent my career standing in the gap between what technology can do and what people are willing to try, and my job has always been the same: make the unfamiliar feel possible. I didn't stumble into AI enablement. I chased it. I saw a world where Copilot and generative AI could transform how people work, and I built the playbook, the training, and the champions network to make it real. Not because someone asked me to, but because I couldn't sit still knowing the potential was right there, untouched.

Beyond the resume, I'm an ENFP who believes the best way to understand the world is to stay curious. Whether I'm playing piano (with more heart than skill) or hosting a weekly Bible study to stay grounded, I'm driven by a "learn-it-all" spirit that AI has only accelerated. Growing up between two cultures and languages gave me a dual perspective — a gift that turned into a professional toolkit of empathy, compassion, and a relentless drive to evolve. I bring that duality into every strategy I build and every workshop I lead. And while I might lead the room, my two Shih Tzus, Leo and Santi, remain the undisputed CEOs of my home.

This is what I know to be true: People are the transformation or the detractors. The organizations that will win the next decade are the ones brave enough to invest in the humans using them. I want to work with leaders and teams who believe that too, who understand that adoption without empowerment is just compliance wearing a smile. If you're building something that puts people at the center, I want to be in the room. Let's connect!

Leo and Santi — the real CEOs

Leo & Santi — the real CEOs

What I Care About

People Dogs Travel Faith AI Culture Self-Awareness Community

Where Ideas Meet Impact

6,500+
Employees Enabled on Copilot
87%
Adoption Rate Achieved
70+
Training Sessions Delivered
55
Champions Network Built

Change Management & GenAI Enablement Lead

Applied Materials — Austin, TX — 2022 – Present

  • Drove Microsoft Copilot adoption across 6,500+ employees, achieving an 87% adoption rate
  • Built and managed a 55-person Champions network to sustain peer-driven enablement
  • Designed and delivered 70+ training sessions on Copilot and generative AI tools
  • Created the Enablement Flywheel framework (Listen, Enable, Measure, Amplify)
  • Developed a proprietary AI Use Case Prioritization Framework with weighted scoring matrix
  • Proposed the "Eureka" employee innovation platform to HR leadership
  • Led OCM Operating Model proposal to embed change management at project initiation

Community Engagement & Last-Mile Innovation

Amazon — Previous Role

  • Led a SNAP last-mile delivery pilot designed to serve marginalized communities
  • Managed community engagement initiatives connecting technology to underserved populations
  • Developed cross-functional partnerships bridging operational capability with community need

Executive Assistant to Founder/CEO

Arabella Advisors — Previous Role

  • Strategic executive support to the founder and CEO of a philanthropic advisory firm
  • Managed high-stakes communications, scheduling, and stakeholder coordination
  • Gained foundational experience in mission-driven leadership

Founder & Operator

Indigenous Women Artisans Partnership — Previous Venture

  • Founded a retail business partnering with indigenous women artisans
  • Managed end-to-end operations: sourcing, logistics, sales, and community storytelling
  • Built cross-cultural supplier relationships grounded in equity and mutual benefit

Education

Master of Public Administration (MPA)

Virginia Commonwealth University

Bachelor of Arts

Radford University

Certifications

Prosci Change Management IBM AI/Technology Microsoft Certified

Core Competencies

GenAI Enablement Change Management Training Design Executive Communication Microsoft Copilot Champions Networks Bilingual EN/ES Data Storytelling Community Building

Community & Advocacy

  • Data center impact research and policy advocacy in Central Texas
  • Prepared formal recommendations for Austin's Technology Commission
  • Bible study group host
  • Missions experience in Nicaragua and Costa Rica
  • Founder, La Clave AI: Spanish-language AI education venture

The Enablement Flywheel

A four-phase methodology for sustainable technology adoption:

1
Listen
Understand the real barriers, not the assumed ones
2
Enable
Meet people where they are with relevant training
3
Measure
Track behavior change, not just login counts
4
Amplify
Turn early wins into organizational momentum

AI Use Case Prioritization Framework

A weighted scoring system that helps organizations move from "we should use AI" to "here's exactly where to start and why." Includes a scoring matrix, Excel workbook, and interactive React dashboard.

Where Ideas Meet Impact

View All Projects

Copilot Enablement at Scale

The full story of driving 87% adoption across 6,500 employees: the Champions network, the Flywheel methodology, the training engine. This is the flagship.

Case Study Coming Soon

AI Use Case Prioritization Framework

A weighted scoring matrix, Excel workbook, and React dashboard to help organizations move from "we should use AI" to "here's where to start."

Case Study Coming Soon

La Clave AI

Spanish-language AI education for 500M+ Spanish speakers. A venture built on the belief that AI access shouldn't depend on what language you speak.

In Development

AI Ideas & Learnings

This is where I think out loud. About AI, about people, about what happens when you put the two together with intention.

View All Posts

Let's Build Something
That Matters

Whether you're designing an AI enablement strategy, looking for a speaker who actually speaks human, or just want to connect with someone who believes people are the point — I'd love to hear from you. I'm especially interested in freelance partnerships, speaking opportunities, and collaborations that put community and courage at the center.

  • Location
    Austin, Texas
  • Languages
    English & Spanish
  • Focus Areas
    AI Enablement, Change Management, Training